Lita is a strikingly beautiful auburn-haired Anglo-Italian in her mid-twenties who is making a big impact in the Hypno Domme world. She started her Yahoo! group "lusciouslady" just a few weeks ago; it already has more than six hundred enthusiastic members and the count is rising fast.

Meanwhile Lita's web site at www.luscious-lady.com offers a wide range of goodies for Hypno fans. The content here is refreshingly different from most of the other stuff that's around on the web. Some is completely free, more is available to paying members and premium products can be bought online, at reduced rates for members. All the prices are very affordable.

Listening to the audio files first, I found the production values particularly striking, with atmospheric effects, trance-inducing music and multi-tracked vocals. Of course there's nothing wrong with a good script simply delivered, but Lita is taking things to another level compared to her peers and competitors. And the good news is that this technical virtuosity isn't a cover for substandard content - aficionados will be more than pleased with Lita's articulate, imaginative and compelling scripts. The whole package adds up to a greatly enhanced hypnotic experience.

Not surprisingly given Lita's captivating good looks and amazing figure, most of her work to date has focused on erotic themes, in which she truly excels. But she also weaves in intriguing elements of magical fantasy, and says that she plans to develop this aspect further in the future.

Looking around the already extensive (and growing) range of other products on offer, it's apparent that Lita's skills aren't confined to the sound stage. There are well made videos and Lita's screensavers are amazing works of multimedia hypnotic art, which can be custom-made to client's own requirements.

Impressed yet? I was. And all this content, including the website itself, is Lita's own work. She says: "I could pay someone else to do the technical stuff, and give myself more time for one-to-one client sessions, and maybe make more money that way. But I'm a perfectionist, and I've found that the only way to make sure that everything is exactly right is to do it myself."

Some longer established Hypno Dommes have reacted with animosity to the new Brit on the block, it seems. Lita won't go into details but she says she's saddened by the sniping. "I think there's plenty of room on the web for anyone offering quality at a fair price. Your work should speak for itself; if it's good, you'll do well."

I'm sure Lita will.